Telematics is the combination of two words: telecommunication and informatics. It is defined as a blend of computers and wireless telecommunications technology to efficiently convey information over vast networks to improve a variety of services, in this case, fleet management. Telematics systems operate by connecting a device, like GPS or a camera, to a desired vehicle. From there, the system monitors and tracks key driver performance data that is then interoperated and analyzed to help improve driving habits.
Why are Telematics Important?
In a recent study by AAA, aggressive drivers are 66% more likely to have an accident. With telematics monitoring, fleet managers can identify aggressive driving habits and act accordingly to address unsafe behaviors immediately. It provides alerts and reports on hard braking, hard acceleration, and distracted driving behaviors to reduce severe incidents. By providing instant visibility into your fleet operations, vehicle health, and driver productivity, you are able to create a culture of fleet safety and excellence in your operations.
In addition to reducing the frequency of accidents, telematics can also reduce the severity and costs of accidents, especially regarding to legal vulnerability. Telematics cameras provide you with the most accurate witness in the event of an accident. In today’s environment, litigation trends such as social inflation and nuclear verdicts are driving up insurance costs from increased litigation and higher jury awards. Cameras can help determine the driver at fault and help reduce the risk and cost of an accident by preventing frivolous claims or exonerating your drivers.
What do Telematics Track?
Depending on the device, telematics are able to directly report driving trends within your fleet. Here are a few examples of these key behavioral metrics:
- Rapid acceleration
- Braking
- Hard Braking
- Speeding
- Posted speed limit violations
- Driver phone usage
- Distracted driving
Benefits of Telematics
- Improve fleet efficiency
- Track driver behaviors to improve safety
- Increase driver accountability
- Track cargo assets
- Prevent fuel waste
- Maintain drivers’ schedules
- Resolve service & accident disputes
- Optimize and monitor equipment life cycles
- Reduce legal vulnerability
- Protects and even enhances your company’s brand and reputation
For further information, visit the PLM Loss Control Center for more resources on telematics and auto/fleet protection. PLM has partnered with several service providers such as Azuga and GPS Insight, industry leaders in driver risk management through telematics.
We also recently hosted a webinar with Azuga to discuss emerging litigation trends, driver behaviors and metrics, and how telematics can help with overall fleet safety. If you would like access to the recording of the video, contact us at info@plmins.com or reach out to your local Loss Control Service Representative for more assistance.
